Our team wanted to show the process of creating a bag from its first drafts to the final product, while showing the versatility of this iconic product – Loewe’s Puzzle Bag. This project implied a lot of research and gathering of references so that we could come as close to reality as possible.
I was mainly responsible for the Art Direction of the project, composition and some post-production.
Created for https://ddigitt.com/ in 2020.
drawing that I made to represent the first stage of the process
initial concept based on the idea of a puzzle
cut materials to be applied in the bag
materials to be used in the bag
Crafts table with all the needed tools. Responsible for composition, lighting, post-production
Final showcase of the 3 colorways
Showcase option 01
Showcase option 02
Showcase option 03
Process pieces
composition studies
composition studies
Some of the post-production process
Some of the post-production process
Some of the post-production process
Some of the post-production process
